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AI sales call grader

Know exactly why the call didn't close

Upload a recording or paste a transcript. In about a minute you get a strict scorecard with the moments that cost you the deal and what to say instead.

What you get

A scorecard you can act on

  • An overall score out of 100 and a letter grade
  • A one-line verdict on the call
  • Seven category grades, each with quotes and "say this instead" lines
  • Your talk-to-listen ratio, measured from the audio
  • The killer moment: where the call turned, and what it cost
  • Three strengths to keep and three fixes with scripts
  • A full transcript with speakers separated

60

C

Score 60 out of 100, grade C

Closing call

Closing call — med spa booking program

“Textbook frame and discovery that got Dana to feel a half-million-dollar problem, then you handed the decision to her husband without finding out what was really holding her back.”

  • Opening & Frame Control8
  • Discovery & Pain8
  • Presentation & Bridge6
  • Objection Handling3
  • Closing & Urgency4
  • Tonality & Frame6

The rubric

Graded on what actually closes deals

Each call type has its own seven categories, scored 1 to 10.

Closing calls

  • Opening & Frame Control
  • Discovery & Pain
  • Presentation & Bridge
  • Objection Handling
  • Closing & Urgency
  • Tonality & Frame
  • Talk/Listen Ratio

Setting calls

  • Opener & Pattern Interrupt
  • Qualifying
  • Pain Agitation
  • Pitch to Book
  • Resistance Handling
  • Tonality & Energy
  • Talk/Listen Ratio

Follow-up calls

  • Re-open & Recap
  • Re-engage Pain
  • Open Objections
  • Value Reinforcement
  • Commitment & Next Step
  • Tonality & Frame
  • Talk/Listen Ratio

Real output

Fixes you can say on the next call

What you said

“I'll ask a few questions about the spa and where you want it to go, and if it looks like we can help, I'll walk you through how the program works and you can decide if it's a fit. Sound fair?”

A clean up-front contract. Adding the decision-maker question here would have pre-handled the husband objection.

Say this instead

“…and you can decide if it's a fit. Is there anyone else who'd normally weigh in on a decision like this, or is it your call? Great, sound fair?”

From the Opening & Frame Control section of the sample scorecard.

Common questions

How does the grading work?

We transcribe the call, separate the speakers, work out which one is you, and measure your talk-to-listen ratio from the audio. Then the call is graded against a strict rubric for its type: closing, setting or follow-up.

How strict is it?

Strict on purpose. 90+ is exceptional, 75–89 is strong, 60–74 is average and under 60 has significant issues. Most reps land between 40 and 65 at first, which is the point: you see exactly what to fix.

What files can I upload?

Audio and video (MP3, WAV, M4A, WebM, MP4, MOV), transcripts (TXT, VTT, SRT), pasted text, or a link to a recording on Google Drive, Dropbox or a direct URL.

Can it tell which speaker is me?

Yes. It works out which speaker is the rep from the conversation. If you paste a transcript, speaker labels help.

Who can see my calls?

Only you. If you're on a team, your team's owners and managers can see your graded calls. Nothing is public unless you create a share link, which shows the scorecard but not the transcript or recording.

Find out what your team's calls are really scoring

Book a 30-minute demo and we'll walk you through it with your own script and your own calls.